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1/9/13

Shame-Loss Ad #1


When I was in high school, I made a zine for a school project. Of course, being the over-achiever I am, I got extra credit for selling it at Powell's Bookstore. I had took clippings from beauty magazines and cut out parts and drew in my own, with a feminist point of view. I was definitely thinking about that zine when I started this project. I am going to take weight loss ads and redraw them to be body positive. Instead of encouraging you to drop pounds, they will celebrate dropping our body shame and fat hate! It was satisfying to take a message I have been assaulted with since the holidays and transform it into something I am in love with. I can't wait to do more! You can view the original ad here.

Reblog, share and post these ads and spread the message of body love! If you see an ad that you would like me to fattify, you can email me at rachele@nearsightedowl.com. You can purchase prints here. See more Shame-Loss Ads!
- Rachele

31 ♥ COMMENTS ♥:

Jess Rollar said...

LOVE this post! Also, I just adore your new pic at the top left, gorgeous! Will repost this on my blog for sure!

Dora Panariti said...

Hahahaha that's so cool!!!!!!!!!!!! :D Can't wait for the next!

Dottie S. said...

Thank you for this! Its only recently that I've become comfortable with my body, thanks to blogs like yours. I'm completely disgusted with all of these resolution adverts of late, preying on public insecurities, and your ad sends me over the moon. I want to frame it!

Elisse said...

Very clever! Looking forward to see some other ad transformations :)


http://bijgebrekaanbeter.blogspot.com

Michelle Parker said...

Love your blog and your positive attitude x

Suki said...

I love it!

Rebekah said...

I couldn't possibly like this more if I tried.

Alice said...

This is beautiful, and just what I needed to see after making the mistake of weighing myself yesterday. Hope it's ok if I share it on my next link list xo

LollyLikesFATshion said...

brilliant idea! :D

Shaunta said...

I love this so much. You should sell prints in your Etsy store! I'm a contributor at fiercefatties.com and I'll be writing a post about your project there soon. Awesome.

Nichole Woodman said...

Thank you for always reminding me to have confidence and common sense. I'l sharing this on my blog right now :)
Look forward to the next one!

Meg N. said...

I love this idea! Drop the shame and not the fat! I love the idea of combating the idea that to be beautiful you have to be thin. I do have a question: what's your response to the idea that being overweight can increase the risk for certain diseases? Do you view being overweight differently from a health perspective (as opposed to a beauty one)?

www.forgottenbirdsong.blogspot.com

Rachele said...

Healthy at any size! There is some good stuff on it here - http://danceswithfat.wordpress.com/ and here - http://kateharding.net/faq/but-dont-you-realize-fat-is-unhealthy/

Rachele said...

That's what I do ;) I'll be sure to visit!

Rachele said...

Thanks! Don't be surprised if you see your likeness in one of them. Your style is always perfect!

Nicole Veerman said...

This is an awesome project. I can't wait to see more!

Rachele said...

Don't let it get your down! You weigh the same whether or not you know about it. I don't weigh myself because I don't care but I try to stay in tune with my body and what it needs and my overall happiness and health. I notice changes in my body that probably aren't changing the number on the scale. Fat Yoga has a great section about fat remixed on their site - http://www.fatyoga.org/FatRemixed.html

Rachele said...

Try harder. ;)

Rachele said...

Awesome!

breastylou said...

Okay, so. I'm really excited right now because 1. I love this so much, and 2. I can't believe your blog exists and I have never seen it before. How can this be? I am such a sucker for lifestyle/crafting/fashion blogs, and with most of them I just have to go *lalalalalaignorethefactthatthey'reallskinnyignorethe"health"postslalalala* and then POW. Here you are. Forgive me for flipping out, but yeah. It's a good day.

Erin Thomas said...

ohh i saw this on tumblr earlier, it's excellent! i'm embarrassed i wasn't already following you! http://zero-style.blogspot.com

Meg N. said...

Thanks so much! Those are great links!

Megan Anderson said...

This is such a rad idea! And I'd love to see that original zine :)

Beth Manago said...

This is exactly what I needed to see today.

Sarah Evans said...

This is the most amazing idea! I am going to look for posters for you to redesign :)

Sarah @ A Cat-Like Curiosity

meh said...

I love body acceptance and learning to love who you are but I think that there is a difference between that and advocating for a unhealthy lifestyle.

vesta44 said...

I would love to see your take on that Special K ad - "What will you gain when you lose?" That ad irks me no end and there has to be a way to turn it into something positive.

Meg N. said...

I've been looking into fat acceptance and thin privilege more, and I now realize that it probably would have been better to just say "fat" instead of "overweight." Sorry about that.

Anonymous said...

Humans are older than 200,000 years... and they also lived without high fructose corn syrup, soft drinks. They also didn't see food as a "treat". Toodle-loo!

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