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1/14/13

Shame-Loss Ad #4 and #5


This time of the year nearly every single commercial is selling their product along with promises of a smaller waistline and subsequently, an improved life. You can sprinkle chemicals on your food, fill up with cookie meal replacements, get a makeover when you eat soup, obsess over points and even our cereal isn't safe. Is it possible that we start a year with some empowering messages? Encourage women to achieve something more than reducing the space they occupy? We want our young woman to grow up to be strong, confident and intelligent. So we need to stop telling them at every turn that they won't unless they achieve ridiculous standards of beauty and the self-hate and disordered eating that goes along with it. We have much more to gain when we lose the shame! You can view the original ad here.


You can view the original ad here.

Reblog, share and post these ads and spread the message of body love! If you see an ad that you would like me to fattify, you can email me at rachele@nearsightedowl.com. You can purchase prints here. See more Shame-Loss Ads!
- Rachele

14 ♥ COMMENTS ♥:

Suki said...

yes!!! I completely agree. Women are kept in their place by wasting hours of energy each day worrying about how they match up to arbitrary standards of beauty rather than focusing on achieving other things. The sad and scary thing is that I feel like men are being drawn into this increasingly too. Everyone loses in this game.

Meg N. said...

I'm realizing more and more, especially through your shame-loss ads, how horrible the messages about fat people are in ads! That first one, for example: fat people can't be graceful, happy, proud, charming? And the second one: "Don't you dare take off your clothes if you're overweight, fatty! No one wants to see that!" Thank you for bringing awareness to these damaging messages.

Kala said...

I love these, however I also believe if someone wants to change their body for good reasons they should be able to. I am getting married in august and am a size 22-24, I do want to lose weight. Not to a be a "pretty little bride" but because I want to be healthy. I have had very low energy and back pains, and PCOD from the extra weight I am carrying.

I am not doing a diet, I am simply eating better foods, drinking lots of green tea and water, and decreasing fast/junk food. I have found myself with more energy now, and am down from 323 to 311. I do not have low self esteem, I love myself and want to be healthy for me and not for anyone else.

You are beautiful and as long as you are happy and healthy size and weight does not matter :)

xoxo thewishfullamb.com

Rachele said...

Does not matter to who and at what degree? I don't disagree that making healthy choices is good but I do disagree that we have to be beautiful, happy or healthy to deserve respect and worthiness when you are fat. My personal choice is to focus on my health and abilities and not my weight, but to let my body be at it's decided weight and not have a goal of weight loss. But again, that is my personal choice but a big part of the healthy at any size movement which is what I am talking about on here, as well as fat acceptance.

P.S. This is a "No Diet Talk" blog so I will be deleting your comment. There are triggers for disordered eating in your comment.

unitedstatesofbecky said...

I am loving this series you're doing. It's so wonderful. I've been intellectually aware of this b.s., but seeing your version and comparing it to the originals has also struck an emotional cord with me. I am remembering how a couple years ago there were complaints when Lane Bryant showed ads of their full-figured models in underwear so the ads got pulled so they wouldn't "offend" anyone. And yet, we see Victoria's Secret models prancing around on tv all-the-freaking-time. Makes me so mad!

unitedstatesofbecky said...

PS I am sending you an email for an ad to "fattify." :)

Kala said...

I was not referring to being respected, all humans deserve respect.

Meghan Edge said...

LOVE this!

Kala said...

Also the point I was trying to make is that if someone wants to change something about themselves,you should not assume they have low self esteem and do not love themselves.

Ansjah said...

I like the shameloss, how people can be confident in their own skin.. but weightloss feels so damn good. It's the one thing for me that makes me even more proud of who I am because I actually CAN lose the weight and know that I've worked hard for it.. For me it's extra hard because of my depression so the results are extra positive.. I don't know if it makes sense.. but that's it.

Lily Blumensyko Strange said...

I love this. Thank you.
Besides, diets don't work anyway. I dieted myself over 300 pounds. I literally had to stop dieting so I wouldn't gain more weight. Once I stopped dieting, my weight stabilized.

Anonymous said...

One I really hate is those commercials where the people arent able to dance w their husband or travel or anything until they have gastric surgery! Dammit life is short! Im going to travel to see family, dance with my man, and whatever else because I want to live my life, not make up reasons for not living it.
Jenna

Alice said...

or you could just make sure you're at a healthy weight and keep the limb. obesety is neither pretty nor good for you. I'm sorry but no doctor would think it a good cause to advocate obesity.

Alice said...

And also, there are tons of body types in between emaciated and overweight.

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