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1/23/13

Shame-Loss Ad #6


We were shopping at an antique store the other weekend and I spotted a whole entire display devoted to a weight loss program. Obviously set up by someone that works there and is also a coach for the weight loss company on the side. It made me angry that I had to be assaulted with their hatred of my body as I was looking for vintage things for my home. If only the ad looked more like this! You can view the original ad here.

Reblog, share and post these ads and spread the message of body love! If you see an ad that you would like me to fattify, you can email me at rachele@nearsightedowl.com. You can purchase prints here. See more Shame-Loss Ads!
- Rachele

18 ♥ COMMENTS ♥:

Launa Mckenzie said...

I really love your ads !
Diet adverts annoy the hell out of me !
The Kellogs one in particular, I'm from the uk so i'm not sure if you get the same ad but it basically tells us that numbers don't matter but then goes on to ask what will we gain we loose ?
As if as soon as you loose weight you become a different person and that there is no way you could be confident or happy if you are not thin !
Definitely going to feature your ads on my blog this week :)
Launa xx
Wowsville

Elyse Chatterton said...

At least the original focusses on being healthy rather than just being thin! It annoys me that most diet adverts tell you that to be healthy you have to be thin when being underweight can cause serious issues too. Here is hoping that one day the measure for being healthy is based on your actual health and not just how much you weigh! As always fab drawings!

AnonyNerd said...

That may very well have been a relative of mine. My entire extended family works for the Medifast company as "health coaches." It's a multi-level marketing scheme designed around pre-packaged food. While most clients do lose weight, it often comes back once people start eating regular food again. My facebook feed is full of before and after pictures in which health is defined by body shape change. Fitness is not a part of TSFL. I'm the fattest person in my family and I am beautiful. I love my curves.

AnonyNerd said...

PS -- Like Mary Kay or Pampered Chef or any other MLM, Take Shape for Life recruits its coaches from its client pool. Then every client-turned-coach recruits their family and friends. Etc etc. Eventually you exhaust your source of income, but whoever is at the top of your pyramid every time you recruit some friend to join "the plan." I'm just putting this out there because TSFL is a growing company and a lot of people will probably encounter it!

Cate said...

I used to work at a doctors' office where one of the doctors sold that exact same program. It consists of "meals" (aka powdered drinks) that contain absolutely no fat, which are intended to be consumed between home-cooked meals with no fat or carbs at all. The doctor who peddled that shit also used it, despite the fact that he was rather slender to begin with.

Once he started eating normal food again, his body had lost its ability to properly metabolize fat, and he wound up having to have his gall bladder removed. Ironic, since the whole point of those programs is to promote "health."

Just my two cents.

I absolutely love your ad! The world needs more folks like you. :)

geetabix said...

Love it!

Nicole said...

This is my fave so far!

Tempest Nightingale LeTrope said...

Tis the season for the crap Weight Watchers at Work posters to start cropping up on the community bulletin boards at my place of employment. I wish I had the courage to rebel outwardly, but I need my job too much to risk losing it. It's sad to be reminded that I'm what "shouldn't be" every time I come in to do my job.

Tempest Nightingale LeTrope said...

I too am a nurse, around the same weight. I have no problem doing what needs to be done. I have sciatica, but that was brought on by carrying 50 pound trays above my right shoulder multiple times a day when I worked as a waitress, not by hossin' my 300 pound freight around every day!

Tempest Nightingale LeTrope said...

Kelloggs is crap anyway. It tastes like the box it came in!

Anonymous said...

Eee! My first csr job was for them, those are some angry,unhappy people! And when we sampled the food during training I wasvomiting so hard that I had to go home. It lastedall night....

Mystique said...

I'm having difficulty reading the small text. Any advice on how to zoom in?

Rachele said...

You can right click and view in a new tab or go here - http://1.bp.blogspot.com/-ug3AcoIQezk/UQDrK-wJ56I/AAAAAAAAhdM/KXiFUqwQDg8/s1600/2013-01-22+03_07_34.png

Mystique said...

That definitely helped. It may be time for me to get glasses.

Rachele said...

You can right click and open in a new tab or go here - http://1.bp.blogspot.com/-ug3AcoIQezk/UQDrK-wJ56I/AAAAAAAAhdM/KXiFUqwQDg8/s1600/2013-01-22+03_07_34.png

Gwynn said...

I LOVE this idea :-) fatgirlposing.tumblr.com turned me on to your site and I really love what I see!!! I too am a fat activist (newly on this journey) and I work as a Tantrica and Office Manager for my temple. I have the most amazing, conscious coworkers who (though smaller than me) only say positive things to me, themselves, each other, and every woman, man, and person they come in contact with. We are all about accepting, loving and embracing yourself as you are now. <3!



One suggestion, I, too am having trouble reading the small print on your ad because of the font you used. Perhaps a clearer one? Otherwise, I LOVE LOVE LOVE it!

kat said...

i am german and i have problems reding the ad because the font is so twirly and very small-it yould be nice if this could be published in a bigger size or with a more straighter font?
i wnat to read ist but ist a bit hard for me.-my eyes arent the best either.

kat said...

you could print this and pin it near the ww-poster with a link to this homepage.

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